Making Social Media Manageable

Bio for our Speaker:
Scott Allen has been marketing online for over 25 years. He is co-author of The Virtual Handshake: Opening Doors and Closing Deals Online, the first book on social media marketing. As the Entrepreneurs Guide at About.com, he helped over 1 million entrepreneurs start and grow their business, and has worked with everyone from freelancers to founders to the Fortune 100. He now calls Bastrop home and is passionate about helping local businesses survive and thrive by upping their game online.

Description of Educational Opportuntiy:
Social media is a part of the day-to-day lives of millions of Americans who use it to connect with people and things that matter to them such as their interests, their family and friends, and businesses they want to transact with. With huge user databases, social media platforms offer numerous opportunities for your business—from generating traffic to your website to selling directly on social media to engaging your customers and your community.

If you’re not a heavy social media user yourself, you may not be aware of just how many other people are:

• 83% of internet users are on social media; 91% of mobile internet users are active on social media.
• The average American has 9 social media accounts.
• Americans spend an average of over 2 hours on social media each day!

So how can you reach those social media users on behalf of your business, without spending 2 hours a day yourself?
In this educational program, we'll show you how to:

1. Choose the right social platform(s) for your business
2. Monitor your social channels and respond to customers in a timely manner
3. Create visual content to make your messaging standout
4. Publish to multiple social channels at once
5. Focus your attention on the most relevant people—drink from a filter, not a firehose

All for free, without any technical or design skills, in under 30 minutes a day.