Business @ Breakfast - The Art of Social Media

The Art of Social Media

Social media has transformed the way Main Street businesses advertise and communicate with their customers. Social media networks are fantastic resources for businesses of all sizes looking to promote their brands online and drive customer traffic to their stores. The platforms themselves are free to use, and they also have paid advertising options specifically for businesses that want to reach even more new audiences.

Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers. It’s a trade-off though. What you save in dollars, you’ll invest in time. You have to be smart and efficient with the resources you have to achieve the results you need.

This social media training course will show you how to effectively use the most popular social media platform in the world, Facebook. Marketing on Facebook helps your business build lasting relationships with people and find new customers. We’ll start with the fundamentals and work up to advertising and analysis.

Learn how to make Facebook work for you!

The class will be taught by Assistant State Main Street Coordinator & Small Business Development Specialist, Sarah Marshall, who is based with the Texas Historical Commission’s Texas Main Street Program.